Your social connections can translate to site popularity if you only know how to use them. Think about it: all those connections mean real people who can translate several things for a website: members, readers, paid marketplaces, free tools for promotion and marketing. If you have a website, you can leverage your connections via social media to drive traffic to your site. Here’s how:
Offer high value content.
If there’s one thing you have that’s going to get high acceptance on social media, it’s content. If you can produce good content; the kind that people actually read from the first word to the last, the kind that is passed on from one person to the next and talked about, you will find a good audience waiting for you on social media.
High-value content is highly sought after on social media networks and elsewhere on the internet. After all, it’s the content that makes the internet interesting. If you want to drive traffic to your website using social media, be popular with its users by offering them something they can’t refuse.
Make content usable.
Apart from creating original, high-value content, you also need to provide your target audience with a way to find it. Your content is more likely to be noticed and read if it is organized and can be found quickly. Make sure your articles are easy to use and optimized so that anyone looking for topics related to your writing will find them easily.
Increase your presence.
Have you had success with a single post? Did you create hype with your previous posts, driving huge traffic to your website in the process? Don’t stop there.
Consistently and frequently updating your posts to social media networks. You want to make sure that people remember you not for the one great article you produced, but for being a reliable source of great content.
That way, every time you submit an article, it can take advantage of the buzz you create yourself. Once you become a known name on social media, your target audience will happily follow your link back to your website. They will even find you on their own.
Promote your content and website.
Don’t be shy about promoting yourself. Whenever you have a new post or significant change on your website, let your target audience know via email. Mention the same in your podcasts and other articles you might submit to directories.
Make sure you tell people who you are and what you have to offer. However, make sure you don’t overdo it. Promoting your posts or website too aggressively on social media networks might make you look too desperate. People are also more likely to be suspicious of your intentions if you sell yourself too hard.
Sure, people love the anonymity that the internet provides but they can’t help but communicate with other people they find online. That’s why you should give them the means to use your website or write to convey their views. Allow interactions such as comments, polls, surveys, and feedback forms.
Using social media to drive traffic to a website is not an easy task. In fact, it can often be labor intensive. However, if done well, it can be a very effective and inexpensive method of increasing awareness of a website. Try exploring what you can contribute to social media and take advantage of this great source of traffic.