Paul Cruikshank knew he desired to expand his business.
That he would do that by opening a second Ragin’ Records locale in north Fresno, at the River Park Purchasing Centre, was one thing of a shock.
“I really don’t assume several people assumed they would occur here,” states Tracy Kashian, River Park’s senior vice president of advertising and community relations.
But the retailer that is a Tower District mainstay had its River Park grand opening July 2 in 1 of the center’s Niche Retail spaces. It’s a strip of storefronts butted from the parking garage, just past the Regal motion picture theater.
Ragin’ Records was busting at the seams with all the solution it experienced coming in. Together with full collections of applied records, Cruikshank was purchasing new records by the dozens to retain rate with the business.
He wanted extra place for the expanded inventory, but wasn’t about to give up the place he opened in the Tower District in 2019.
He claims he knew there was possible at River Park.
The new retail store is smaller, just 600 square feet, and packed with vinyl extra than 2,200 information, with a target on new releases and a collection that is fully various than what you would find at the Tower District store. There are also guides and cassette tapes, collectible VHS, T-shirts and other road have on.
The strategy of an edgy, unbiased report shop blended in with the center’s larger, mainly countrywide merchants and dining places may possibly appear odd. And some persons were judgmental about the store’s go north, Cruikshank says. But River Park was very little if not welcoming. Shockingly, so, he claims.
“They ended up stoked. They definitely needed us right here.”
It is the purpose the heart crafted these Area of interest Retail space in the initially location.
“We’re quite passionate about mom-and-pop tenants,” says Eric Peterson, River Park’s director of leasing.
There are six areas functioning from 500 to 800 square feet with open up floor designs that are all set-developed for retail merchants. There are no loos or drinking water hookups inside of. The leases operate month-to-thirty day period and are designed for seasonal organizations and all those not nonetheless completely ready for greater storefronts, or for enterprise homeowners who are not prepared to be locked into a traditional five-year lease.
Grizzly Fest ran its ticketing business office out of a Area of interest Retail place in the months before each of its music festivals.
Just down from Ragin’ Records, the nonprofit Designed for Them has a house for its social company store, The Obtain.
Next doorway, jewelry maker Karla Osborn will be offering handmade earrings, necklaces and the like below her Pretty Pickie manufacturer. She currently sells at River Park’s two weekly farmers marketplaces, but hopes to have a shop open up later on this summer season.
Fresno’s initially selfie studio
At the conclusion of the strip is Selfie Land, which experienced its grand opening at the close of June. The business enterprise payments by itself as Fresno’s to start with selfie studio. For $25, you get an hour to wander amongst extra than 20 themed backdrops, plus obtain to ring lights and other products to make sure the photos glance social-media legit. All you will need is your cellphone.
“We love things that is new,” Kashian suggests.
The Niche Retail area makes it possible for organization house owners an possibility to attempt out those new or distinctive ideas, she claims.
Area of interest Retail graduate
George Deleija and Roman Gonzales were some of the to start with to acquire edge of the Market Retail spaces.
U-Tec River Park opened in 2015 and remained in the place right up until this June, when it moved into a much larger storefront just across from Regal Cinemas. In the exact discussion, Deleija refers to the Area of interest Retail area as a “lifeline” and “a golden bridge.”
Deleija had worked his way up as element-time worker at Gonzales’ laptop or computer repair retail outlet in Madera and certain him to grow to be business enterprise partners on a new retail outlet at River Park.
“We went from just getting a repair store to virtually currently being a vacation spot,” Deleija states.
U-Tec, which does info restoration and telephone and computer and other tech maintenance down to the motherboard, stored increasing its companies and experienced to hire new employees. In the course of the pandemic, when laptop fix was deemed an essential service, U-Tec saw a further substantial uptick in organization.
At some point, it outgrew the house.
“We necessary to make that shift,” Deleija states.
U-Tec has four other places in Fresno and owning a purchasing heart open up up spaces and get the job done with corporations month-to-thirty day period is not a little something that transpires in other sections of town, Deleija claims.
“The fact that they would provide that is intellect-blowing. It’s unheard of,” he says.