Food tech startup names new CEO

TEL AVIV, ISRAEL — Food stuff know-how startup B.T. Sweet Ltd. has named Yishai Potack as chief govt officer. He succeeds Yoav Gaon.

As CEO, Mr. Potack will be charged with using the company’s Cambya all-natural sweetener to the subsequent stage, specially propelling the company’s future funding round and penetrating the North American B2B current market. Cambya is a plant-primarily based, a single-to-1 drop-in sugar replacer. The proprietary method is based on soluble fibers, monk fruit and find botanicals and features a just one-to-one equivalent to sugar in human body and taste. It also gives a loaded supply of in a natural way derived beneficial fibers, according to the business.

Mr. Potack most recently was vice president of enterprise growth at EyeYon Health-related. Earlier, he was vice president of sales and company development for Europe at XRHealth. He also has worked for ReWalk Robotics, Inc., CarboFix Orthopedics Ltd., Covidien and Sourasky Professional medical Heart.

He been given a bachelor of science diploma from The Hebrew University of Jerusalem and specialised in advertising at Yale University Organization College.

“Yishai delivers a wealth of understanding and know-how in spearheading disruptive systems and elevating startups to turn out to be properly-established major-market place names,” stated Dagi Pekatch, founder and chairman of B.T. Sweet. “His multicultural experience in the worldwide sphere, mixed with powerful leadership capabilities and revolutionary advertising techniques, mix to make him a fantastic healthy for B.T. Sweet.”

B.T. Sweet also announced that market consultant Mervyn De Souza, PhD, has joined the company’s advisory board.

“He is a savvy innovator and small business strategist with seasoned awareness of the F&B field,” Mr. Pekatch stated. “De Souza has loved a prolonged and attained profession foremost high-performing teams in building growth procedures at multinationals Cargill, Sensient Systems, and Tate & Lyle.”